Why isn’t anyone coming to my website? It’s a question many have asked, but can’t seem to answer.
Luckily there are a few minor tweaks that you can make to your website that will boost traffic and help you obtain the online reach you’ve been craving.
Is Your Website Engaging and Interesting?
This question may seem obvious, but it’s one you should ask yourself. If you have a lackluster website, then what is driving people to return?
Research indicates that users stay on any given homepage for less than a minute. So, if you haven’t caught their attention in 60 seconds or less, you probably aren’t going to see them hang around long enough to understand what you’re offering.
Catching the attention of a user can be done in a variety of ways. Maybe you utilize a strong hero image. You could offer a highly visible value proposition. Perhaps the design of the page is so interesting or unique, it causes a user to explore further. Make sure the way you capture your audience’s attention is in line with your business objectives, make sure it’s authentic to your brand, and make sure you keep them on your website!
Is Your Website Easy to Navigate?
Don’t you hate it when a website isn’t easy to use? Your website is already competing against limited attention spans and mass amounts of white noise, and difficult website navigation is just another reason for a user to leave your site.
Give your audience exactly what they expect and make it easy for them to get there.
Is Your Website SEO Optimized?
SEO is the process of affecting the visibility of a website in search engine results. There are several ways to optimize and improve your website’s SEO.
Use Analytics to See What’s Converting
The ultimate goal with SEO is to gain traffic to your blog or website so you can convert visitors into customers. Track what actually converts, so you know what’s working and can continue to do implement those tactics.
Use Optimized Keywords
The best use of keywords is to ensure that they are highly optimized for your audience. This means the keywords are:
- Specific and don’t have to compete with broad keywords for the first-page spot
- Make the concepts of your content clear
- Targeted to attract people interested in what you’re offerin
- Valuable Content
Even if you’re a small startup with a very small reach, good content will always be found over poor content. Good content is shared, posted, tweeted, and that’s when people will make their way back to you.
Have you Promoted Your Website?
Pay Per Click
Pay Per Click or PPC Advertising are those links that appear above the true search results in Google. The benefit of PPC ads are that you can gain traffic quickly, but it could get expensive. Pay per click means exactly that – you pay anytime a user clicks your link in Google and follows through to your website. These can cost anywhere between a dime or a dollar, and you set a daily budget for how much you are willing to spend on clicks. However, depending on your reach goals, you could be paying a pretty penny for traffic that may or may not convert to true customers. PPC can be highly effective, and we are proponents of it, but be aware of all sides before you pay for this form of advertising.
Social Media Marketing
Social media marketing could take up an entire series of blog posts on its own, but the bottom line is that the power of social media is real. Promote your website on platforms that make sense for your audience. Even if you don’t have a huge following yet, social media will boost viewership and let Google know that your website is vital.
Email marketing to subscribers is the best way to gain repeat viewers and convert those visitors into customers. Link to your website in your email signature to make it super easy for subscribers to route back to where you want them to be – your website.
Link building is the single most effective way to promote your website and generate traffic. However, it’s hard to do and can be time consuming. Search engines count how many links are pointing to your website and rank you accordingly. So, the more backlinks to your website or blog, the higher you will rank in search engines. The quality of link is important too. A link from Huffington Post is far more valuable than 10 links from your buddy’s blog.
The best way to get started with link building is to find other websites and resources that are in your field and ask them to link to you. I also recommend link sharing with current customers and vendors, participating in blogs or forums and include your link in the signature, and even ask your local chamber of commerce or another relevant association to link to you.
What do you think? Tell us what has worked for your website in the comments below and don’t forget to follow @eleven_online on Twitter.