Did you know that in 2015 Google released an algorithm update that boosts the rankings of mobile-friendly sites while penalizing those that aren’t? Yep, it’s true. Not only does responsive web design ensure that any page looks great at any size, but even Google has taken it on as the industry standard.
Needless to say, if your website isn’t utilizing responsive design, you can be missing out on a huge chunk of users and potential customers.
Why is a Mobile Friendly Website Important?
Responsive design is so important not only because Google says so, but because so much of the market is now using mobile devices to engage online – and yes, that includes making purchases. In 2016, 80% of users engaged online with a smartphone and 47% with a tablet. Did you get that? That’s a HUGE portion of the Internet that’s being accessed with some sort of mobile device.
Mobile-friendliness can also give you a big boost in search-ability and help your site make a bigger impact. Take these examples of what responsive design can do for you:
- Improved search visibility
- Improved user experience
- Increased lead generation
- Improved brand identity
Basically, if you don’t have a responsive website, GET ONE! You should be able to get the most mileage out of your online presence and this is a surefire way to do that.
Consider it low hanging fruit that can be your foot in the door to getting that next big lead.
If you’re not sure if your site is utilizing a responsive design or not, you can use Google Analytics to see how many people are bouncing on your website. If these numbers seem unusually high, especially when compared to the PageViews of your desktop traffic, use Google’s Mobile-Friendly Testing Tool for a final answer.
What’s Bounce Rate?
Bounce Rate is a metric tracked by Google Analytics that displays when a user doesn’t click through to another page on your website. It means that the user has the site.
What’s a PageView?
A PageView is the instance when a user visits a particular webpage on your website.
So how do I fix my non-mobile-friendly site?
Many services online can help you take a currently unresponsive site and make it mobile friendly, however this can take a bit of coding and requires a robust understanding of all that responsive development entails. For this reason we recommend that it’s best to hire a development team to transition your site to a responsive design.
Having trouble getting that low hanging fruit and transitioning your site from non-responsive to mobile friendly? Let us help you take your site up to 11! Just click here for a free consultation.