As your business grows from startup to small business to a fully-fledged enterprise, you may experience some growing pains. One thing that should be scalable, however, is your website. Let’s take a look at how to scale your website as your business grows.
It’s likely that you started out with a small hosting package, but you will quickly find that your needs will change as your business expands. Choose a host that offers a variety of packages that can be upgraded. This will offer simple scalability (usually with the click of a button), and ensures your ever changing needs will be met.
You should always work to establish yourself as an expert with your content, but you may feel like a fraud at first. As your business grows and you actually do become an influencer in your industry, now is the time to share your experiences with the world. Use your content to share your expertise and utilize your narrative to help others in your space.
Create evergreen content that will remain relevant as the posts grow older and more dominant in search results. This will help draw traffic to your site, allowing further growth. The relationship between growth and content is highly synergistic. As you grow, more people will visit your site; the more traffic, the more opportunities you have to capture leads and establish authority with your content.
Just like hosting, make sure that you invest in an email service that can house the appropriate number of subscribers you already have and will continue to accumulate as your business grows. Provide value for your growing customer base by offering some kind of opt-in and make it very, very easy for visitors to your site to sign up. Again, the synergy between the opt-in as a piece of content and the growth of your business is a key component to scaling your website.
This should go without saying if you are an enterprise level company (or on your way), but make sure that the branding on your website is professional and consistent. Branding needs to change as you grow. Your audience will expand, and you will need to become more presentable to the general public. Ensure that your online presence reflects you as a company, branding and all.
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