A Customer Relationship Manager (CRM) is a software tool used by businesses that manages their customer interactions and data. It can lead to happier customers, and provides organization and simplicity for the company. Win-win, right?
There are several types of CRMs, used to serve different markets such as: B2B, B2C, small business, social media, non-profit, or membership based.
Why Should You Use One?
CRMs offer a laundry list of benefits for the company and customer alike. Here are a few reasons why we think you should use one:
| Reduced Administrative Costs | Higher Conversion Rates |
|---|---|
| Instant Access to Data | Increased Productivity |
| Improved Query Response Time | Reliable and Consistent Information |
| Achieve Business Goals | No Duplicate Data |
| Better Quality Leads | Improved Revenue Tracking |
| Shortened Sales Cycle | Visibility of Customer Behavior |
Why Should You Integrate It With Your Website?
So, now that we’ve convinced you to use a CRM, why should you integrate it into your website?
One of the biggest benefits to integration is that the automated process allows you to gain instant access to customer data. The automation updates in real time, so you can be sure that you’re getting the most up-to-date information. This is hugely beneficial, especially if your CRM is tracking sales. No more guessing if the most recent orders have gone through, and you can speak to customers with confidence based on accurate information. This leads to happier, more satisfied customers and ultimately increased revenue.
The integration also allows you to establish workflows that increase both business productivity and customer satisfaction. These workflows automatically assign an incoming query to the appropriate person or department. For example, after a potential customer fills out a form on your website, the CRM will store that person’s information and send an alert to the correct team member or department to follow up. Not only is this an efficient system for you internally, but it results in a happier customer, who’s needs have been attended to quickly and by the most relevant person. Once again, this usually results in increased sales.
CRM integration can also aid in online business objectives such as lead generation, member synchronization, or database consolidation. We feel that the more you automate, the more you free up resources to give your customers the attention they deserve—and that will make your business stand out from the crowd.
What CRM do you prefer? Let us help you strategize your best CRM solution.
“CRM integration can also aid in online business objectives such as lead generation, member synchronization, or database consolidation.”
Do you have a go to CRM you recommend in general?