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Website Worksheet

Step 1 of 17 - What is the Purpose of this project?

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Purpose
Business or Blog Name*
What does your company do? What are the products and services you offer?*
Who are the decision makers for this project?
What budget have you allocated for this project?*
The cost of website design and development can vary greatly depending on the scope and timeline of the project. Your approximate budget will help us determine which solutions are right for you and if we are a good match to work together.

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Where can we find your website?

If you are just getting started and don't have a website yet, just leave this blank.
I already have...
- a website.
- a domain name.
- a hosting plan.
- a website design.
- branding guidelines (logo, colors, fonts, etc).
Check all that apply!
What services are you interested in?*
- Custom Site Design + Development
- Custom Web Application
- Search Engine Optimization
- Search Engine Marketing
- Analytic Reporting
- Social Media Marketing
- Email Marketing
- Content Marketing
- Reputation Management
- Conversion Optimization
- Graphic + Logo Design
- Migration to Self-Hosted WordPress
- WordPress Security Audit
- WordPress Debug
- Ongoing Website Care
- None of the above
How would you characterize the primary function of the website?*

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SEO / SEM
What are your primary objectives with SEO/SEM?
- Raw Traffic
- E-Commerce Traffic
- Branding
- Lead Acquisition
- Reputation Management

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Analytic Reporting
What kind of analytic reporting is most important to you?
Conversions, traffic, engagement, etc.

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Social Media Marketing
Do you have existing accounts? Which platforms?
Are you interested in paid social media advertising?
- Yes
- No

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Email Marketing
Do you already use an email marketing service?
Do you currently have a mailing list?
Do you currently have a lead nurturing process?

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Content Marketing
Do you have previous examples of content marketing content?
If so, please include links to examples.
Do you have a dedicated resource to assist with content marketing?

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Conversion Optimization
Do you have any existing conversion data or the ability to obtain current and past conversion rates?

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Branding + Design
What type of design assets are you looking for?
- Logo
- Print Collateral
- Other
Do you have an existing logo?
- Yes
- No
Do you have an existing color palette?
How do you plan on using your logo?
File Upload
Upload existing image assets (2MB max).
Drop files here or

Accepted file types: jpg, png, pdf, ai, Max. file size: 2 MB.

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Migration
Where is your site currently hosted?
What is your monthly hosting budget?

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WordPress Security Audit
Have you used a WordPress security plugin before? If so, what was it?
Has your site been hacked before?

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WordPress Debug
Note: we require a 10-hour retainer for any WordPress debug work.
Describe the existing problems with your WordPress website.

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Ongoing Website Care
What is your allocated monthly budget for website maintenance?

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Ecommerce
What will you be selling online?
How many different products or services will you be selling?
Will these products or services be separated into different categories or subcategories?
- Yes
- No
Will these products have options or attributes (for example, a single t-shirt in red blue, or green and small, medium, or large)?
- Yes
- No
Are any products customized for the client (for example, a t-shirt or pen with the company name or logo)?
- Yes
- No
Do you have existing photography for your products?
- Yes
- No
Will you be shipping your products?
- Yes
- No
Which shipping methods would be best? You can choose more than one.
- USPS
- UPS
- FedEx
- Other
Do you need to provide shipping details (for example, a tracking number) to the client automatically?
- Yes
- No
Which countries will you be shipping to?
Do you have an existing merchant account on online payment gateway (PayPal, Stripe, Authorize)?
- Yes
- No
If so, what is it?
Do you sell services or products that require regular, recurring billing?
- Yes
- No
Do you need to present certain products, prices, discounts, or content to specific visitors, such as customers, wholesalers, retailers, or distributors?
- Yes
- No
Do you need your ecommerce store to integrate with any other existing systems? (Salesforce, MailChimp, Zoho)
- Yes
- No
If so, which ones?
Will you want to implement an affiliate or referral program?
- Yes
- No
Do you require your site to accept multiple currencies?
- Yes
- No
Do you require us to import or migrate old data to your new site?
- Yes
- No

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What Are We Doing?
Please briefly describe the essential elements of your project.*
Be sure to include any specifics or functionality you are looking for.
Give us your main reasons for needing a new website. It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
What do you really like about your current site?
If you are just getting started and don't have a website yet, just leave this blank.
What are your greatest challenges and frustrations with your current site?
If you are just getting started and don't have a website yet, just leave this blank.
When are you hoping to complete the project?

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Who Do You Want To Reach?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?*
E.g. research product information, get contact details, ask questions about services, pricing
How do you want people to feel when they interact with your brand? For example, safe and secure, edgy and excited, exclusive and cool, like they belong?
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

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Design Concept
Are the any other websites in particular that you like the design of? Why?
Any branding, logo, or typography guidelines available to us? Colors or fonts we should avoid? JavaScript requirements? Internet Explorer version support?
What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name*
First Last
Email*
Phone*
What is the best way to reach you?*
How did you hear about 11 Online?
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Website Worksheet

Step 1 of 17 - What is the Purpose of this project?

Purpose

SEO / SEM

Analytic Reporting

Social Media Marketing

Email Marketing

Content Marketing

Conversion Optimization

Branding + Design

Migration

WordPress Security Audit

WordPress Debug

Ongoing Website Care

Ecommerce

What Are We Doing?

Who Do You Want To Reach?

Design Concept

What Does Success Look Like?

Subscribe to Our Newsletter

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