Juliana Conners is a self-published author who writes fiction and romance novels. She has experienced great success in the Amazon marketplace, but needed a marketing team to take her sales to the next level.
We started with a discovery session to see exactly what she needed done. She had been doing her own marketing in piecemeal efforts for several months, but was looking to expand her business into multiple genres. She knew she needed a more focused marketing effort to ensure consistent sales. Ultimately we decided that Juliana needed a team who could devise a strategy, implement it and manage all of her marketing channels so she could solely focus on writing. The highest value we could offer her was that she could utilize 11 Online as a one stop shop for all her needs.
Our strategy for Juliana was to create a book launch package that included every service she would need to successfully launch a new release. This package included book cover design, social ad campaign launch and management, newsletter copy and promotion, and marketing automations.
We experimented with different strategies, but found the linchpin for boosting sales was a successful Facebook ad campaign with conversion specific metrics. We focused on achieving a low cost per click (CPC), high click through rate (CTR), and aimed for at least 2,000 link clicks a day.
Over the course of three book releases, we nailed down the right demographic targeting and budget to hit the KPIs we set out for Juliana’s success. As a result of our efforts, she’s seen books hit Kindle’s Top 100 Paid Books, most recently hitting number 34.
Juliana has since become a long-term partner, and we are exploring other ways to capitalize on her growing audience. With an email list of about 36,000 subscribers, we have an exciting opportunity to branch into other marketing mediums and leverage her fans to follow her and grow. We are currently in the process of updating Juliana’s website, creating viral campaigns, and developing a portal for exclusive member content.
Learn more about how we can increase your sales online with digital marketing here.