The Indoor Billboard Association of America (IBAA) contacted 11 Online to build the company a site on an accelerated timeline in order to launch before their annual conference in Las Vegas.
IBAA wanted to update their site design to have a more modern look. The IBAA acts as a broker for national ad buys, passing on the ads and revenue to the local member organizations. They needed a clean, professional design. They asked that we showcase their member organizations, highlight the effectiveness of indoor billboards in the age of digital advertising, and promote their annual conference.
We built custom high-resolution mockups to ensure the site would be a proper fit for IBAA and their needs. Once we received approval on the design, we began building the accelerated site. We integrated a business directory into the site so the IBAA could showcase their members.
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